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The Assisted Goals Foundation will celebrate the grand opening of its new used hockey equipment storefront at 828 Merchant Street in Ambridge on Saturday, October 17th from 10 a.m. to 2 p.m. and Sunday, October 18th from noon to 3 p.m.
The storefront will offer used hockey equipment at deeply discounted prices, with sizes ranging from youth through adult. Available equipment includes skates, shin guards, elbow pads, hockey pants, shoulder pads, gloves, jerseys, socks, sticks, equipment bags, select goalie equipment and miscellaneous hockey-related items.
Prices are designed to make hockey equipment more accessible to families. Examples include skates for $25, hockey pants for $20, shin guards and shoulder pads for $15, gloves for $10 and sticks for $5. Apparel will also be available at two items for $5.
Donations of new and gently used hockey equipment will also be accepted at the storefront during store hours. Donated equipment will help keep the storefront stocked and provide more affordable equipment options for hockey players and families.
The store creates a two-fold opportunity to support the hockey community. Families can purchase the equipment they need at affordable prices while proceeds from the sales will help fund Assisted Goals Foundation scholarships, which are awarded annually to players and families who need financial assistance to continue participating in hockey.
The Assisted Goals Foundation hopes to open the storefront approximately once a month, giving families an ongoing resource for affordable hockey equipment while creating another way to support its scholarship program. The store will be monitored by board members and volunteers.
The storefront location was donated by Play It Again Sports in Cranberry for Assisted Goals Foundation’s use. The equipment program has also been made possible through the support of community partners and sponsors, including Play It Again Sports in Cranberry and 93.7 The Fan.
Grand Opening Details
Saturday, October 17th from 10 a.m. – 2 p.m.
Sunday, October 18th from Noon – 3 p.m.
828 Merchant Street
Ambridge, PA 15003
Hockey equipment donations will be accepted during store hours.

Keeping kids in the game
With the ever-increasing costs of participating in hockey, many families face financial challenges. Our mission is to support parents in finding affordable ways to keep their aspiring stars engaged in the sport.

Why We're Here
We believe that your passion to participate and excel in the game of hockey should not be limited to your ability to keep up with the cost to play. As we face many challenges in the world today that require sacrifices, one sacrifice we passionately strive to eliminate is your child's ability to participate in their sport. It is with these challenges in mind that the Assisted Goals Foundation seeks to provide a reprieve from the accessibility gap that exists with hockey's continuously rising costs so that your player can experience the joy of playing hockey and the freedom to grow their love of the game without being limited by their family's financial situation.

Youth Hockey Has A Bond With Its Participants
Unlike any other sport, hockey creates lifelong friendships and teaches vital life skills and is a powerful outlet for physical activity and overall wellness. We believe that the game of hockey should be available and accessible to anyone, anywhere, at any time. Through our efforts and with your continued support, we hope to provide a solution to hockey's financial accessibility gap and promote lasting growth to all willing participants of all backgrounds and communities.
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Support Us By Donating
We believe that your passion to participate and excel in the game of hockey should not be limited to your ability to keep up with the cost to play. As we face many challenges in the world today that require sacrifices,
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Our Upcoming Events
We believe that your passion to participate and excel in the game of hockey should not be limited to your ability to keep up with the cost to play. As we face many challenges in the world today that require sacrifices,

17th
October 2026
Storefront grand opening!
18th
October 2026
Storefront grand opening!

We Hope To Provide A Solution To Hockey's Financial Accessibility Gap
It creates lifelong friendships and teaches vital life skills and is a powerful outlet for physical activity and overall wellness.

Experience That We Seek To Provide
Financial assist from the constant struggle to keep up with the continuously rising cost of playing.
Through our fundraising efforts and established partnerships across the community and in the hockey world, our scholarship program will provide resources to players and families in need of support at any point in their hockey journey.

Get The ASG News And Updates
We believe that the game of hockey should be available and accessible to anyone, anywhere, at any time. Through our efforts and with your continued support, we hope to provide a solution to hockey's financial accessibility gap and promote lasting growth to all willing participants of all backgrounds and communities.
Important Scholarship Dates
Scholarship Application Window:
June 1 - June 30
Scholarship Awarding Begins:
August 1
We believe that the game of hockey should be available and accessible to anyone, anywhere, at any time. Through our efforts and with your continued support, we hope to provide a solution to hockey's financial accessibility gap and promote lasting growth to all willing participants of all backgrounds and communities.






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